Building Family Wealth Together
We work with organizations who believe financial literacy should start at home. Because the best investment advice comes from understanding real families and their unique money conversations.
Why We Choose Partners Carefully
Back in 2022, we learned something important. Not every partnership makes sense, even when it looks good on paper. We'd rather work with three organizations who genuinely care about family financial education than thirty who just want another revenue stream.
The families we serve notice the difference. They can tell when their bank or advisor actually understands why teaching a ten-year-old about compound interest matters. Or why parents need different resources than young professionals do.
Our partnerships work because both sides bring something real to the table. You know your clients' broader financial picture. We know how to make investing concepts click for families sitting around kitchen tables. Together, that creates something neither of us could do alone.
What We Look For
Client-First Mindset
You put family financial wellbeing ahead of product sales. We've seen too many partnerships fall apart because one side was just checking boxes. If your team measures success by client understanding rather than transaction volume, we should talk.
Long-Term Thinking
Building financial literacy takes years, not quarters. Your organization views education as part of the relationship, not a marketing campaign. Parents remember who helped them teach their kids about money – and that memory lasts decades.
Honest Communication
We prefer partners who'll tell us when something isn't working. Last year, a partner pointed out that our content assumed too much prior knowledge. They were absolutely right, and we fixed it. That kind of feedback makes everyone better.
Realistic Expectations
Financial education doesn't produce overnight results. We work with organizations who understand that teaching families to invest wisely is a gradual process. Quick wins are nice, but sustainable change matters more.
Shared Values
Your approach to family finances aligns with ours – clear explanations, no pressure tactics, genuine support. If you've ever cringed at aggressive investment pitches aimed at inexperienced families, you'll fit right in with our philosophy.
Belgian Market Focus
You understand the specific challenges Belgian families face with investing. Tax considerations, local regulations, regional banking practices – these details matter when educating families about building wealth through investments.
What Partnership Actually Means
We don't do white-label content or one-size-fits-all programs. Each partnership gets customized based on what your clients actually need.
Custom Education Pathways
We build learning programs around your clients' specific situations. A wealth management firm needs different resources than a retail bank. We spend time understanding your audience before creating anything.
Co-Branded Materials
Educational content that carries both our names. Your clients see you're committed to their financial growth, and they benefit from our teaching expertise. It's a natural extension of your existing relationship with them.
Ongoing Development
Markets change. Tax laws shift. Family situations evolve. We update content regularly and keep partners informed about what's working. You're not buying a static product – you're gaining access to a living educational ecosystem.
Direct Support Access
Questions come up. Content needs adjusting. New client segments emerge. When you partner with us, you get actual people who respond to your team. No ticket systems or automated responses – just straightforward communication.
Who You'll Work With
Partnerships succeed when people connect. These are the humans behind Ouralex who'll be working directly with your team throughout 2025 and beyond.
Liselotte Vereecken
Partnership Director
Liselotte spent twelve years in private banking before joining us. She knows what financial institutions need because she lived it. Her approach: fewer meetings, clearer outcomes, honest conversations about what's actually possible.
Fenna Bogaert
Education Strategy Lead
Fenna builds the learning frameworks that make family investing concepts accessible. Former teacher turned curriculum designer – she understands how adults and children learn differently, which matters when creating multi-generational education programs.
Start the Conversation
Good partnerships begin with straightforward discussions about goals, capabilities, and realistic outcomes. We typically spend 2-3 months exploring fit before committing to anything formal.
Get In Touch